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Volume: 9 Issues: 54 [April, 2024] (Special Issue)
1
A CONCEPTUAL PAPER ON THE PRECURSORS OF EMPLOYABILITY SKILLS OF GIATMARA GRADUATES IN MALAYSIA
Hasnun Anip Bustaman, Norsuhaila Ramli, Siti Maziah Ab Rahman, Rikinorhakis Ridzwan | Abstract | PDF
2
THE ROLE OF GREEN HUMAN RESOURCE PRACTICES IN PROMOTING GREEN SERVICE BEHAVIOUR
Che Mohd Syaharuddin Che Cob, Siti Nur Zahirah Omar, Mohd Hafeez Al-Amin Abdul Wahab, Hassanul Firman Md Apandi, Azahar Hj Yusoff | Abstract | PDF
3
GRIT CHARACTERISTICS AMONG UNIVERSITY STUDENTS: THE RELATIONSHIP WITH ENTREPRENEURIAL TENDENCY
Maliani Mohamad, Mohd Sufli Yusof, Nor Rabiatul Adawiyah Nor Azam, Muhammad Ali Imran Kamaruddin, Najafi Auwalu Ibrahim | Abstract | PDF
4
EXPLORING THE MODERATING ROLE OF PUBLIC SERVICE MOTIVATION ON THE EFFECT OF PERSON-ENVIRONMENT FIT ON INDIVIDUAL PERFORMANCE: A CASE STUDY AMONG PUBLIC SERVANTS IN SELANGOR
Ayu Kamareenna Abdullah Thani, Nurhidayah Rosely, Siti Nur Zahirah Omar | Abstract | PDF
5
UNDERSTANDING CUSTOMER BEHAVIOUR OF PURCHASING LUXURY PRODUCT THROUGH THE LENS OF COMPLEMENTERY THEORY
Hasnun Anip Bustaman, Ismail Ishak, Maznah Abdullah, Nik Rozhan Nik Ismail | Abstract | PDF
6
DIGITAL TRANSFORMATION INDUSTRY 4.0 AND OPERATIONAL EXCELLENCE ON SMALL AND MEDIUM ENTERPRISES (SMES) IN MALAYSIA
Mohd Hafeez Al-Amin Abdul Wahabo, Abdul Aziz Yaacob, Che Mohd Syaharuddin Che Cob, Siti Nur Zahirah Omar, Muhammad Yushafiq Yusri | Abstract | PDF
7
A CONCEPTUAL STUDY ON SOCIAL MEDIA EFFECTIVENESS OF ADVERTISING IN COSMETIC INDUSTRY
Aina Faqihah Amir, Rusnifaezah Musa | Abstract | PDF
8
THE ROLE OF ONLINE COMMUNITY ON CONSUMERS’ PURCHASE DECISION-MAKING: A NETNOGRAPHY STUDY
Nurhidayah Rosely, Suhaily Mohd Ramly, Ayu Kamareenna Abdullah Thani | Abstract | PDF
9
NEW MANIA OF CONSUMPTION PATTERN: A CONCEPTUAL PAPER OF FACTORS INFLUENCING IMPULSE BUYING IN LIVE STREAMING SHOPPING
Kek Yuan Ping, Rusnifaezah Musa | Abstract | PDF
10
ANALYSING BUSINESS ZAKAH PAYMENT TOWARDS KUALA LUMPUR COMPANIES BY THE APPLICATIONS OF MICROSOFT EXCEL
Rikinorhakis Ridwan, Siti Maziah binti Ab Rahman, Putra Faizurrahman Zahid | Abstract | PDF
11
AWARENESS OF VIRAL MARKETING TOWARDS ENTREPRENEURS IN KELANTAN: AN APPLICATION OF TPB THEORY
Siti Maziah Binti Ab Rahman, Nur Hazelen Mat Rusok, Adeeba Najihah Binti Mohd Zaki | Abstract | PDF
12
ASSESSING DIGITAL KNOWLEDGE AND USAGE AMONG RURAL WOMEN ENTREPRENEURS
Roseliza Hamid, Nik Sarina Nik Md Salleh, Noorazzila Shamsuddin, Khadijah Abdul Rahman, Siti Nur Zahirah Omar | Abstract | PDF
13
UNDERSTANDING THE ROLE OF JOB RESOURCES IN PROMOTING MENTAL HEALTH AMONG ACADEMICIANS IN MALAYSIAN PUBLIC HIGHER EDUCATION: A JDR FRAMEWORK
Siti Rosnita Sakarji, Siti Nur Zahirah Omar, Abdul Kadir Othman | Abstract | PDF
14
BIBLIOMETRIC ANALYSIS OF PUBLICATION TREND ON MALAYSIAN CORPORATE SOCIAL RESPONSIBILITY ISSUE
Ahmad Bukhari Mohd Yasin, Md Khairu Amin Ismail, Mohd Nasir Ismail, Siti Maziah Ab. Rahman, Amri Ab. Rahman | Abstract | PDF
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